First, there was Madonna. They painted a huge image of her on a building on the corner of Broadway and Houston. She was wearing one her designs for H&M. Looking seductive and intense. It was an ad to promote her new H&M clothing line.

Madonna lived there on Broadway and Houston for about a month, and her designs filled all the H&M stores for that same month.

Then, one day, Madonna was gone. And in her place they painted a huge image of Kylie Minogue. She is wearing one of her designs for H&M. Looking seductive and playful. It is an ad to promote her new H&M clothing line.

Is this more significant than H&M refreshing it's clothing supply and tapping pop culture icons to sell them? Is it a sign of things to come? - old diva out, new diva in? Next month, will Kylie be replaced with Avril...?

Discuss.